Lygia de Macedo Pontes
Brazil
Young Leaders of the Americas Initiative - Fall 2017
“Although we are different cultures, some of the problems are the same. What I recommend to my clients in Brazil, also applies here in the U.S. and in Charlottesville.”
Lygia de Macedo Pontes is the Founder and CEO of Lygia Pontes Consultoria in Brazil, which provides consulting and advising on workplace behavior, communications, and management. Her goal is to train all levels of employees about how to foster a positive working environment. She has many years of experience as a public relations professional, first working in communications for Natura, then as a Digital Manager for Edelman. Lygia holds a Bachelor’s Degree in Public Relations from Universidade de São Paulo and a Master’s Degree in Business and Management from Fundação Getúlio Vargas.
