“Although we are different cultures, some of the problems are the same. What I recommend to my clients in Brazil, also applies here in the U.S. and in Charlottesville.”
– Lygia Pontes | Brazil

Lygia de Macedo Pontes is the Founder and CEO of Lygia Pontes Consultoria in Brazil, which provides consulting and advising on workplace behavior, communications, and management. Her goal is to train all levels of employees about how to foster a positive working environment. She has many years of experience as a public relations professional, first working in communications for Natura, then as a Digital Manager for Edelman. Lygia holds a Bachelor’s Degree in Public Relations from Universidade de São Paulo and a Master’s Degree in Business and Management from Fundação Getúlio Vargas.

Lygia spent 4 weeks at the Presidential Precinct through the Young Leadership of the Americas Initiative (YLAI). YLAI brings dynamic young entrepreneurs from 10 countries in the Latin America and Caribbean region for “entrepreneur-in-residence” placements with some of Charlottesville’s leading small businesses, startups, and nonprofit organizations.